Looking to grow your small business? A website is a perfect way to get started is creating a strategy to target a larger audience! Websites are the easiest way to showcase your passion projects in a fully personalized manner. A website is not all for show though. Building a website gives you the capability to track your business’s advancement and make sound decisions about your investments. Need a bigger push to take the next step? Here is why:
1. The credibility of Online Presence
Establishing your online presence as you continue to grow your business may seem like a difficult task. This will soon become effortless with the right tools such as reviews. Giving your customers a positive user experience and consistency will help garner a positive review. Receiving positive reviews from pre-existing customers will help you obtain earned credibility. In other words, customer testimonials vouching for your services.
We need to convey to future clients that you follow through with promised products and show you already have a reliable client list that trusts you. It will further create a veil of trust between your business and future clients. To further convey positive credibility, you need to establish consistency. For instance, revisions to your website and other forums, such as social media pages and blogs. Keep your channels up-to-date, show that your business is active, allow a new audience to see what’s new, and promote helpful knowledge to convince clients to work with your business. Creating brand awareness is your first baby step to finding and targeting an audience that will have the most interests in common.
How can you sell a product if you don’t know the type of market your potential customers are in?
2. Promote your website through Blogs
A blog is very similar to articles, in this case being articles about varying subjects related to your business. Blogs allow you to share your business knowledge and find an audience with similar interests. Blogs can also help you reach a larger audience through SEO (Search Engine Optimization) by using keywords, or words frequently searched in your headlines. When you use higher ranking keywords your blogs will rise higher on search engine pages. More visibility for your blogs will in turn create more visibility for your website.
Brand awareness will increase your earned credibility and build a relationship with potential customers.
3. Reaching a Larger Audience
Allow us to take this a step further. What do you think is the best way to increase your credibility? Include your business’ social media pages! Social media pages are a great way to show your business in a more personal way, whether it be pictures of your workplace, coworkers and staff, or of your products. Social media pages help your business expand to different platforms that will bring more exposure to your business. These types of posts may pique the interest of a new audience and give clients the ability to share your products and increase visibility, to eventually bring more possible clients back to your website.
4. Create an FAQ page
An FAQ or a Frequently Asked Questions page will be one of the most visited tabs on your site. It is crucial to include the most relevant information regarding your business. The topics you incorporate here can range from the pricing of your product, forms of payment, or even your mission statement. The point is to answer questions that would typically be asked by an audience new to your business, subsequently streamline conversations with future clients about their needs. A great tip for building your FAQ page is to use it as a reference for other tabs from your website! For example, How can Alvarado Web Design support my business?
AWD not only offers website building but a compelling experience for you and your clients. Whether you are interested in creating a fully personalized brand or exploring how your business can support your audience, AWD is happy to take that journey with you.
5. Cost-Effective Marketing
This is one of the first causes for concern when looking to market a small business: “well, how much will this cost?” No need to worry! Alvarado Web Design is dedicated to supporting the entrepreneur community. If you are just starting and need something fairly simple, we can help you design, build, and automate a single-page website for below $500! Get ready to take the next step and want a multi-page or eCommerce site. You will be surprised to know that the average website price for start-up websites is less than $1,500! Want extra icing on that? AWD had great payment plans like 50%-50% or 60%-20%-20%. The payments are monthly and give you a chance to make money with your live website while you pay us back. We KNOW your clients or customers will love your website so it’ll pay for itself in no time. Ultimately, your website will be an investment for your business. You will have to chip in somewhere if you want to play the game.
AWD strives for the most affordable prices and analyzes ROI (return-on-investment) to determine which of your efforts are paying off, and which can be improved to increase your business’ profits.
Website Building Conclusion
While building a website may seem like a daunting task all of these factors are guaranteed to boost your website and your business. Whether your website is all business or a mirror of your personality, a website is the most effective way to convey this to your audience. Still, seems like a lot of work? Alvarado Web Design is dedicated to supporting the entrepreneur community. Let us know what you learned on our Facebook Page! If you are just starting, check out our other blogs for more content and reach out to us at Alvarado Web Design to reach tomorrow’s goals today.