Don’t know whether your ads are working? Are your campaigns getting you nowhere? Then, you’ve come to the right place! Website analytics will help you better analyze your business reach and what exactly your audience is looking for. Alvarado Web Design can help you best understand your website’s analytics to find the right audience and create the best method to execute your ad campaigns. But first, let’s take a look at what website analytics are and how to utilize them efficiently.
What is web analytics?
Website analytics is a tool used to measure and collect data from your website and then analyze the report for improvements and optimization. Collecting and analyzing this data is important for your website to get a better understanding of who your audience is to best target their needs. Here are some strategies you can use when analyzing your website’s data.
Perfect your funnel
Funnel marketing is when you create a pathway for your audience to turn into customers.
You may have already been using it without realizing it, so let’s perfect it.
STEP 1: The top of your funnel is attracting attention from an audience, making consumers generally aware of your business.
STEP 2: create interest in your business. You can do so by creating engaging content to retain those attracted to your business through offering to join your email list or giving them access to your original content such as blogs and newsletters.
STEP 3: Lead your audience to consider your product. You can do so by offering specials on your products, automating email campaigns to those who are subscribed to your email list, or offering free trials/subscriptions if it applies to your business. By making your offers available, you can convince your audience to work with you or at least get a taste for your services.
STEP 4: Intent to know your business. Someone from your audience has made their first purchase or subscription! This is an indication from your audience that they have every intention to build a relationship with your business. This is not the end of your funnel, though. You must give them every reason to stay and repurchase.
STEP 5: Ensure customer advocacy. Customers who received great customer service and experience will be the tether to a larger customer base. Customers who enjoyed your services should feel encouraged to recommend you to others, whether this be through social media posts or giving you a five-star review. Continuing to check in with previous customers will encourage repurchases and referrals to others.
Funnel marketing helps create turn clicks into customers over time and helps you reach your business goals.
Create goals: What means success for YOU?
While funnel marketing is a great optimization tool for your business, it’s also important to understand how it translates to your business. Perhaps you’re just starting from the ground up, then your goal may be brand awareness and building a client base. If your business has plateaued in terms of engagement, maybe your goal should be marketing to a larger audience. Success will mean different things to every business, so it’s up to you to make tangible, achievable goals.
Monitor your bounce Rate
Your bounce rate is the number of website visitors who click on your page but don’t stick around. Simply put, they bounce off of your landing page and don’t engage with your content. A bounce rate can mean different things for every business. If you have a single-page website, a high bounce rate is good because it means that many people are visiting your site and can find what they need within your landing page. For a site with multiple tabs, this is not as good because there is so much more to explore than your landing page that your visitors don’t have access to. We addressed this a bit in the funnel strategy, you need to give visitors a reason to stay. This may take the form of pop-ups to sign up to your email list or offer them free access to your blogs or workbooks. Give visitors a reason to stay and eventually shop around.
Speaking of your audience…
- Audience behavior is a target group that you can monitor to see their actions, such as clicking on your website, following your Facebook page, or engaging with any of your content. Knowing your audience’s behavior is key to understanding how you promote your campaigns and creating a specific, niche group to target.
- Audience data is specific to the type of people who engage with your content, such as their age group, gender, interests, etc. This data is key to improving your ad campaigns to either broaden or minimize the scope of your campaign. Maybe your business will gain more engagement from people in their early twenties to thirties rather than those in their late forties to fifties. Perhaps it’s better to target your resources on groups within a larger radius in your area rather than your entire state. Once you analyze your initial audience, you can further improve your campaigns by targeting very niche groups.
- Campaign data is the final step to the optimization of your campaigns. Taking all of the information you’ve learned from your improved audience target, creating a new campaign with this information, and analyzing it afterward will offer you new insights into how to further improve your initial campaign to create a new one. Campaign data is the end of a cycle of analyzing and improving that will yield success through trial and error. Try out as many types of campaigns as you can to eventually find the right one that works for you.
The overall goal is to gain a better understanding of your audience. When analyzing data, it’s important to keep in mind audience demographics as well what type of content to create that better suits your audience.
3 Tricks to Keep in Mind…
- Motivating a data-driven workplace with your team for decision-making will only help you. By sticking to the facts, up is the only way to go for your business.
- Think of ad campaigns as an experiment! Try out different ad campaigns using the tools you’ve learned to try out other solutions and ad placements that will generate the most engagement.
- When creating these campaigns, keep in mind the time of year. When analyzing your campaigns, if there are spikes during the holiday months, these may not be accurate of how your campaign would typically run throughout the rest of the year.
Website Analytics Conclusion
Cycling through the data of your ad campaigns will help you identify the issues and possible solutions that will best generate growth and bring more visitors to your website. Still not sure how this all works? Reach out to us at Alvarado Web Design! Read our other blogs for more insight on how you can better improve your business.