Rule 1 for being a successful coach – Make a positive impact on your clients. Establishing a solid social media presence is only a magnifying glass that can expand your reach even further. Three of the most important tactics for creating a stellar social media strategy for your online coaching business are: staying authentic, providing value, and building a tight-knit community.
Authenticity
The landscape of social media marketing is dynamic as it is, but it has transformed even more as the world around us has quickly changed. The days of perfectly crafted, curated content and an inside look at one’s “perfect life” are over. Audiences simply want to see authenticity.
Use this to your advantage. You are connecting with others on a deep, personal level in your day-to-day practice, after all.
Push through the fear of sharing a vulnerable moment with your audience. Chances are when you do, you’ll have a support system waiting to cheer you on.
Give your audience what they want: VALUE
Publishing consistently is important. Publishing content that is not mindfully made and simply hits a certain amount of posts every week is never worth it.
Quality is always better than quantity when it comes to social media. Choose a few different types of content to commit to creating every week and stick to it. Overall, you always have to make sure it’s valuable.
Don’t be afraid to give away tons of incredible information.
Of course, providing value to your audience means you absolutely must know who they are first. A great way to do this is by using Polls in your Instagram Stories. Ask your followers simple questions to see what kind of content they resonate with the most, gather feedback, and plan accordingly. And if you don’t have your ideal audience in the beginning, collaborate with others who do. Doing so effectively will grow both brands.
Build and Nurture Relationships
If there’s one thing you take away from this post, let it be this: Community is everything. You simply need a private space for your audience to connect. Engaging with your audience on social media is essential to boosting your brand on and offline, increasing your engagement, and growing your audience.
Conclusion
Keep true to these 3 tactics and you’ll create the a social media that’s right for you. For more content like this, check out my Blog.